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Recent Sales Articles
The Average Lawyer charges $240 an hour. How to Boost Your Rate and Get More Business New research shows how you can boost your fees by practicing in the right areas for clients in the right industries, in this report by business development advisor Larry Bodine. Learn the factors that will decrease your chances of higher rates, and what you can do about them. [Premium Members Only]
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Ten Common Mistakes Law firms Make in Pricing their Services

Pricing consultant Per Sjofors identifies ten pricing mistakes that law firms make, all of which lead to higher costs, lower revenue, and lower profits.
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Memo to Senior Partners: Motivating Younger Lawyers to Generate New Business
As you have noticed, there is a generation gap in your law firm. You and your colleagues would like to plan your exit strategy, but meanwhile the younger generation is not ready to step up to become the new leadership. According to Larry Bodine, the solution is that partners have to make law practice cool again.
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 Latest Issue of ORIGINATE! Business Development Newsletter
The issue discusses how teams boost revenue 18X, improving your networking ability, virtual law firms, anatomy of a lost client opportunity, plus columns by Darryl Cross, Larry Bodine, Mike Cummings and Allan Boress.
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Need-to-Know News
Book Review: Law Firm Fees & Compensation
Author Edward Poll is determined to force lawyers to act like the business owners they are. In the most practical terms, this means that “Failure to communicate often means failure to get paid,” according to reviewer Michael Brychel.
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 The Inside Story Behind Bingham’s Award-Winning Branding Campaign
Bingham scored 11 marketing awards for their ad campaign, web site and branding campaign. Marketing chair L. Tracee Whitley and creative director Don Eason describe how they achieved this incredible result.
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Legal Marketing Technology
7 tips for improving your open rates on your E-Newsletters
There are no magic words you can use to get everyone on your list to open your emails, but there are steps you can take to get more people to open them. In this article, e-mail expert Gail goodman examines how open rates are recorded, what the standard rates are, and things you can try to boost your rates.
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 LinkedIn 101: How to Unlock the Power of This New Online Tool
Thousands of lawyers have created profiles on LinkedIn but haven't gotten any business from it. Expert Jill Konrath suggests several tips, including focusing on connecting, increasing your visibility and making LinkedIn your homepage.
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