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Recent Sales Articles |
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A new BTI study shows that the top business development activities are peer referrals, followed by in‐person scheduled introductory meetings. Being quoted, speaking and writing articles for the trade press are also effective.
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Use the Byline3 system to market yourself by publishing articles, distributing reprints and optimizing your website so readers can find them. Marketer David Freedman shows how lawyers can extend their reach with search engine optimization and online social networking.
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Proskauer Rose was ranked the No. 1 firm in terms of marketing in the MLF 50 ranking. Find out how CMO Joe Calve created tangible business development opportunities and nurtured a dynamic biz-dev culture that put the firm at the top.
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The 2009 ACC-Serengeti survey of in-house counsel shows that controlling spending on outside law firms is the top priority for corporate laweyrs. Responsiveness is the key deliverable now expected of outside counsel.
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| Need-to-Know News |
If you are looking to find a pipeline of solid prospective clients in tort categories such as pharmaceutical products, nutritional supplements, medical devices or product liability, you should find out about cost-per-lead TV group advertising.
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Commerce between lawyers and clients has changed permanently. Clients don't want the billable hour, they want value pricing, as career marketing professor Dr. John Burnett explains.
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| Legal Marketing Technology |
By implementing ContactEase CRM, law firm Doerner Saunders implemented a superior client communication system that has brought the firm new business.
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Attorney Gerry Oginski offers numerous tips on lawyer marketing with online video. Follow his practical advice and you too will get callers from across the country as he does.
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