Getting New Business Using CRM Technology

Getting New Business Using CRM* Technology
A live Web seminar

Tuesday, April 13, 2004
     12:00 PM - 01:30 PM Eastern
     11:00 AM - 12:30 PM Central
     10:00 AM - 11:30 AM Mountain
     09:00 AM - 10:30 AM Pacific
     08:00 AM - 09:30 AM Alaska
     07:00 AM - 08:30 AM Hawaii

Sponsored by:
Our two marketing experts -- Darryl Cross and Nancy Manzo -- will provide nuts & bolts advice and practical information on using
* Client Relationship Management technology to support business development and sales. Included will be a discussion of:
How to target new business using CRM to identify the best clients and prospects
How to develop programs and train others to use CRM to get new business
How to follow up using CRM and tracking mechanisms
The crucial role of chief marketing officers, marketing partners, business development managers and sales managers

To register
call Customer Service at 1.800.775.7654 or 1.715.833.5426 or to register online, click here.
Our panelists include Nancy Manzo, a CRM technology expert and national law firm marketing and business development consultant with close to 15 years experience in the industry. Nancy has helped hundreds of law firms choose and implement CRM systems as well as design business development programs using these systems so that firms get more and better business.
Manzo Marketing consultants helps law firms leverage their investment in CRM technology by improving system usage firmwide and producing quantifiable results. As a former Marketing Director for a 450-lawyer international firm, Nancy has an outstanding record of creating, implementing and managing successful business development strategies for lawyers drawing upon her experience in sales, marketing and launching 3 successful companies, including Prairielaw which was acquired by Lawyers.com. Nancy is former President of LMA Chicago and founding Board member of the LMA Seattle.
Darryl Cross is a marketing pioneer who delivers results. He has more than 12 years of extensive experience in strategic marketing, CXO level sales, business planning and the use of technology to increase sales, Darryl served as the Chief Marketing Officer of Benesch, Friedlander, Coplan & Aronoff LLP. He was a member of the Executive Committee of the 130-attorney law firm based in Cleveland, Ohio. During his tenure, he was awarded the 2003 Elite Excellence in Marketing Award, the top national award in the legal industry, for "Creating a Sales Culture at a Law Firm." He was also a finalist for the national Marketing Director of the Year award.
Darryl was the founding Publisher of DFW TechBiz (American City Business Journals), a technology business news organization covering the high technology industry in the Dallas-Fort Worth area. In this capacity, he managed the largest news organization dedicated to covering technology business in the state of Texas.
I will host the program, as the Regional Director for North America of the PM Forum, a global organization of 3,000 marketers in law, accounting and management consulting.
As you may know, I founded the LawMarketing Listserv in 1996, www.lawmarketing.biz, which is online email discussion group. He operates the LawMarketing portal, www.LawMarketing.com, a news and information Web site that gets 50,000 unique visitors per month. I publish the weekly LawMarketing Newsletter which reaches 4,000 readers.
If you have never participated at a web seminar before, here's what to do:

Book an internal board room with a conference phone.
Invite everyone with a marketing responsibility -- especially your Marketing Partner.
Display the Web on a movie screen.
Set up the audio conference call by calling a toll-free number that we will provide you.
Access the slides by visiting our password-protected Web page.
Listen to the presentation while watching the slides on the screen.
Click the 'Raise your hand' button whenever you want to ask a question, or send the moderator an instant message.

To register
call Customer Service at 1.800.775.7654 or 1.715.833.5426 or to register online, click here.
The registration cost for each connection to the web seminar is US $280. Members of the PM Forum and the Legal Marketing Association are entitled to register at the discounted Member rate of only $180.
We look forward to your participation in this exciting new way of raising the standards of marketing and sharing knowledge among PM Forum members. To join the PM Forum, download an application form.
Yours,

Regional Director
PM Forum North America