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Recent Sales Articles
New Research on Law Firms Fees and Profitability The preponderance of law firms have a profit margin of 30% or greater, according to new research by RainToday.com. The median rate for larger law firms is $525 per hour for the highest-level partners.
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Bring in Business as an Associate by Networking Many law firm associates have developed major clients for their employers, according to marketer Christy Burke. They do it because they enjoy it, get monetary incentives, and because it positions them better to become a partner.
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Client Interviews Grow As a Retention Tool for Law Firms
As the legal marketplace grows more competitive in a stagnant economy, an increasing number of lawyers like Patrick Lamb of Chicago are saying that client satisfaction interviews are a great way to keep business coming in.
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 Enter the 2008 Rainmaker of the Year Awards
Lawyers in 5 categories -- associate, small firm lawyer, transactions partner, litigation partner and woman or minority lawyer, can enter to be recognized as the top “rainmakers” in the law this past year.
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Need-to-Know News
How K&L Gates Reengineered its Business Development Processes
When Preston Gates & Ellis merged with Kirkpatrtck & Lockhart Nicholson Graham to form K&L Gates, CMO Jeff Berardi had to merge InterAction CRM with web-based Microsoft Sharepoint. Once it did so, it improved the number of RFPs it won by 40%.
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 Law Firms Lag in Measuring Profitability and ROI
A new survey by Michael Zolno of Chicago shows that while a vast majority of law firms feel that measuring marketing success is beneficial, but most measure only a few marketing programs.
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Legal Marketing Technology
Excellence in eLawyering Brings New Clients to Chicago Law Firm
Cowell Taradash of Chicago launched www.illinoisdivorce.com five years ago and it now generates 10% to 15% of the firm's revenue. According to writer Lauren Daley, it also won the firm an ABA award for excellence in eLawyering.
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 How to Maximize Your Search Engine Ranking
Proper search engine optimization can mean an additional $1 million in revenue for a law firm. SEO expert Dale Tincher demystifies the process by explaining how search engines rate sites and how you can improve your ranking.
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UPCOMING EVENTS
Business Development for Real Estate Lawyers
Chief Marketing Officers' Forum
Sales & Use Tax for Attorneys & CPAs: Ensure Client Compliance & Satisfaction
Creating High Performing Practice Groups to Enhance Firm Operations and Market Advantage
The Intergenerational Law Firm: Address the Challenges, Reap the Rewards
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