In-house counsel are twice as likely to search law firm websites than printed law firm marketing materials when locating new outside counsel, according to the 2003 ACCA/Serengeti survey of in-house counsel. Prospective clients are indeed using the Web to locate and hire law firms. Research shows that 73% of law firms have generated new clients whose first awareness of their firm was their Web site.

Today a law firm's Web site represents a significant opportunity to effectively differentiate itself through a medium that is increasingly prominent in the law firm selection process.

Despite this, 40% of clients don't go to their law firm's web site to begin with, and an additional 21% visited the site but don't plan to go back because it was not a useful experience, according the The BTI Consulting Group of Boston, MA.

Chief Legal Executive magazine and LawMarketing Portal Conferences present a revealing look into how to attract clients to law firm web sites and to keep them coming back, in the web seminar "How In-House Counsel Evaluate Law Firm Web Sites." Join us as we discuss this important topic with Tom Aldrich, Chief Litigation Counsel at Baxter International Inc. (click for more about Tom Aldrich) and Jeff Carr, General Counsel of FMC Technologies. (click for more about Jeff Carr.)

You won't want to miss our review five Web sites of AmLaw 100 law firms and the live critiques of our panelists.

Asking the questions will be marketer and Web consultant Larry Bodine of Glen Ellyn, IL and Lloyd Johnson of San Francisco.

Larry is the founder of the LawMarketing Portal web site, LawMarketing Listservs and the LawMarketing Store. Larry advises law firms on marketing strategy, individual lawyer marketing plans and Web site plans.

Lloyd is Founder and Publisher of Chief Legal Executive and Litigation Management magazines. In more than 20 years as a publisher, in-house lawyer, litigator, and the founder and executive director of a legal industry nonprofit association, Lloyd Johnson has consistently demonstrated that he is a strategic visionary who delivers practical results.

Among the points the program will explore are:

• Do you use search engines like Google and Yahoo to look up law firms?
• At what point in the law firm selection process will you visit a law firm's Web site?
• What specific information will you look for?
  • Industry experience?
  • Representative clients?
  • Case histories of similar matters the firm has handled?
  • Testimonials?
  • FAQ files?
• If a law firm offers a free email newsletter subscription on its web site, are you likely to sign up?
• When you get an email from a law firm that includes a link to the firm Web site, does this cause you to visit it?
• When do you look up individual lawyer profiles on law firm Web sites? What sort of information do you want to find out?
• Do you read articles written by the lawyers on a law firm Web site?
• Are you impressed when you see Flash or animated graphics on the law firm site?
• Does your law firm provide you with an extranet on their Web site? If so, what is it used for?
• What would you like to see on law firm Web extranets?
  • Secure online document exchange?
  • Brief and memo banks?
  • Realtime billing information?
  • Status of pending matters?
  • Schedules, pleadings and filings?
• Do you ever read:
• The firm history?

Click here to register

• A welcome letter from the managing partner?
• A page of links to other sites?
• Which lawyer Weblogs or "blogs" do you read?

We'll try to cover as many of these questions as possible in 90 minutes plus questions we receive from the audience. Click here to register today or call call Customer Service at 1.800.775.7654.