April 10, 2007 LawMarketing Newsletter
LawMarketing Newsletter
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    April 10, 2007
    1. 2007 LMA Your Honor Awards
    2. Summit on Law Firm Marketing & Business Development
    3. Referral Networks: Building Relationships is a Long Process
    4. Beyond the Elevator Pitch: Starting a High Credibility Conversation
    5. Law Firm NewzDigest E-Newsletter
    6. People Making News
    8. Ted's Latest Adventure

    1. 2007 LMA Your Honor Awards
    See the law firms that captured first place for their identity campaigns, annual reports, marketing collateral, websites, advertisements, promotional events, media relations and more. These are some of the best inspirations you'll find. Back to top
    Register Now!2. Summit on Law Firm Marketing & Business Development
    Don't miss the American Conference Institute’s 2nd Annual Summit on Law Firm Marketing & Business Development: Revenue-Building Strategies for Marketing. Monday, June 4, 2007 & Tuesday, June 5, 2007, Embassy Suites Hotel, New York, NY. To register, contact Tonya Walker at 212-352-3220 x484 and t.walker@americanconference.com. Back to top 3. Referral Networks: Building Relationships is a Long Process
    It's not as tough as it sounds. One practitioner has lunch with 12 referral sources regularly and brings in $30,000 a year in new business from them. Bankers, CPAs, other lawyers and firm alumni can also be good sources, according to Jean Caragher and a host of other experts. Back to top
    4. Beyond the Elevator Pitch: Starting a High Credibility Conversation

    There is much to gain – or lose – in the opening moments of a conversation, according to sales expert Jeff Thull. It is critical to build credibility in that initial contact, ensuring the conversation continues and deepens. Otherwise, your prospective client will always be just that. Back to top Adam August 5. Law Firm NewzDigest E-Newsletter
    Now you can get a daily email overview of media coverage of law firms, attorney moves, important deals and more. If you manage a law firm or provide services to law firms, this electronic newsletter includes the critical breaking news you need to know each morning. Subscribe today. Back to top 6. People Making News

    Beverly Loder is the new Director of Marketing at Shefsky & Froelich in Chicago. Previously she was the Director of Law Practice Management Publishing for the American Bar Association. She can be reached at 312.840.4316 and bloder@shefskylaw.com.

    John KnoxJohn Knox has taken a new role as the Head of Business Development for the US practice for global law firm Allen & Overy. John is currently Head of Business Development, Asian Region, based in Hong Kong but will be relocating to New York in June. He can be reached at john.knox@allenovery.com.
    Back to top
    8. The Uncensored Report from Spring Break
    My 22-year-old son Ted told me that everything you've heard about Cancun are true. The hotspot hotel for the college crowd was The Oasis and the girls were "unbelievably beautiful," he said, but the competition was tough. There were three guys for every girl, and the guys were all tall, agressive and worked out.
    Back to top Yours,
    Larry Bodine
    Business Development Consultant
    630.942.0977
    www.LarryBodine.com