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5. Book Review: Strategy and the Fat Smoker
What many firms call a “client relationship plan” is actually a sales plan, “a set of activities . . . designed to generate revenues in the short run,” according to David Maister's new book. A true relationship plan is “a set of activities to give – doing things that will build an asset – the relationship – that will continue to generate revenues in the future.” Julie Fleming-Brown reviews Strategy and the Fat Smoker. Back to top
6. People Making News
Geri Clark has joined Manatt Phelps & Phillips, LLP in the newly created position of Business Development DIrector, Advertising, Marketing & Media Division. Manatt has more than 450 professionals in 8 offices in New York, Washington, D.C. and throughout California. Geri was previously the Marketing Director at Davis & Gilbert LLP, and began her career at the advertising legal boutique of Hall Dickler. She can be reached at 212.790.4500 or goclark@manatt.com.
Carolyn Rumpf has been promoted to Director of Business Development at Proskauer Rose LLP. Proskauer is a full service firm employing more than 760 attorneys in 8 domestice offices, as well as Paris, São Paulo and London. Carolyn was formerly Senior Business Development Manager and has been with the firm since August of 2006. Prior to joining Proskauer, she worked at White & Case. Carolyn can be reached at 212.969.4046 or crumpf@proskauer.com.
Jessica Haese has taken a position as a Brand Planner at Rock Creek Strategic Marketing, a Maryland-based consulting firm offering a full range of marketing and communications services. Jessica's primary role is to support the marketing and communications goals of the firm's legal clients. Prior to joining Rock Creek, Jessica was the Marketing and Communications Manager for Williams Mullen. She has also held positions at Greenfield Belser, RedPeg Marketing, and Edelman Public Relations. Jessica can be reached at 301.657.0800 or 
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7. Love Stinks