August 23, 2005 Professional Marketing Newsletter
LawMarketing Newsletter

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Published by
Larry Bodine
Strategic Marketing Consultant
630.942.0977
Lbodine@lawmarketing.com

DESIGNED BY

August 23, 2005
1. Associate Business Development Survey Now Open
2. Best Practices in Managing Your Client Account Teams
3. Maister Minces No Words About Firms’ Faults
4. *NEW* Law Firm Business Development Practices Survey
5. Not Your Father’s Oldsmobile
6. Email and Postal Marketing Lists for Rent or Sale
7. Law Firms Hiring Non-Lawyer Sales Executives
8. People Making News

1. Associate Business Development Survey Now Open
To take the online survey "Current Practices in Business Development for Associates," click here. This survey will remain open until Friday, August 26, 2005, and the results will be published afterwards. There are 7 questions and the survey takes 5 minutes. Please take a moment right now, because your feedback is important.
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2. Webinar: Best Practices in Managing Your Client Account Teams
PRESENTED BY: Law Marketing Portal and Sage Professional Development Institute
SPEAKERS: Larry Bodine and Michael Cummings
DATE: September 8, 2005; 12PM - 1:30 PM EASTERN time
MORE INFO: Visit the Event Web site
Back to top Ross Kodner

3. Maister Minces No Words About Firms’ Faults
David Maister will tell you the brutal truths that people who work for your firm would love to tell you, only you’d fire them if they did: You’re not a leader. You’re not even much of a manager. You don’t have a clue about inspiring anyone, much less about how to get rich. Afterward, you’ll feel so enlightened. Back to top

4. *NEW* Law Firm Business Development Practices Survey
ALM Research and The Brand Research Company introduce a compilation of information about what law firms are doing to get new clients and new business, what is working and what is not. Buy your copy in the Professional Marketing Store. Back to top
5. Not Your Father’s Oldsmobile
Law firm marketing needs something new and better because existing strategies aren’t enough--they do not create meaningful competitive differentiations in the minds of clients and prospects. Marketing consultant Doug Levinson says that training in basic business concepts and jargon will create readily apparent added value. These marketing skills work specifically because they are Not Your Father’s Oldsmobile. Back to top

6. Email and Postal Marketing Lists for Rent or Sale
♦ Lawyers in Private Practice - U.S. & International ♦ Lawyers in Corporations - United States ♦ Global Intellectual Property Lawyer Database ♦ Law Firm - Management & Administration Database ♦ Corporate Executives - U.S. ♦ Global Biotechnology Database
Contact Martin S. Bender Esq. President, Barrister Funding of America, Inc., 575 Madison Avenue, Tenth Floor, New York, NY 10022, 917.846.9420, martin@barristerfunding.com, www.barristerfunding.com Back to top

7. Law Firms Hiring Non-Lawyer Sales Executives
Call them what you will, firms these days are increasingly hiring nonlawyers to help keep clients happy and win new ones, like Gigi Benson-Smith. They are hiring business development directors to orchestrate client pitches. And a small number of firms are going further, hiring sales executives who accompany lawyers on pitches and assume responsibility for client relations.
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7. People Making News.

Bob Gero is the new Director of Business Development at Milbank, Tweed, Hadley & McCloy. Bob is a veteran of Shaw Pittman in Washington, D.C., Proskauer Rose in New York and WolfBlock in Philadelphia. Milbank is a 500-lawyer firm with offices in 10 cities worldwide, and you can reach Bob in New York at 212.530.5794 and rgero@milbank.com. Back to top