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5. Five Tips to Communicating Value Proposition
“What makes you special? Why are you different?” asks marketer John Doerr. John Doerr provides five tips for developing a positioning statement that bring you clients. Back to top
6. Social Networking vs. Social Marketing
Social Marketing is social networking plus engaging in networking and social activities to bring about social change in addition to new prospects. California lawyer Mina Sirkin itemizes several issues to keep in mind. Back to top
7. People Making News
Jessica Blanche has been promoted to marketing director at Rutan & Tucker LLP, California's largest full-service law firm headquartered in Orange County. She joined the firm in 2005 as marketing coordinator. Jessica's previous experience includes service with law firm Richards, Watson and Gershon LLP, and medical software company Gideon Informatics Inc., both located in Los Angeles. She can be reached at 714.641.5100 and JBlanche@rutan.com.
Brian Lambert of from Charlotte, North Carolina, has been selected by Chicago-based Sonnenschein Nath & Rosenthal LLP to be their Chief Marketing Officer. The firm has 700 lawyers in 13 U.S. cities and Brussels. Prior to joining Sonnenschein, Brian headed the Business Development Group for Wachovia's Treasury Services Division. He has a Harvard law degree, an engineering degree, and was a consultant at McKinsey & Company. Brian can be reached at 704.972.9056 and blambert@sonnenschein.com.
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7. The New Kid
Ted's nervous about his first day on the job at Fidelity. His boss told him he "already has some projects ready." Ted's also feeling the loss of the carefree student life. I told him it's not so bad -- everyone else who has a job feels lucky. Plus now the day has come for him as an adult to do what he's been training for. Finally there is a new freedom coming: money. With no mortgage, spouse or progeny, a monthly paycheck can buy a lot of freedom. 
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