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1. Merger Mania Managed
Burkey Belser and Jeffrey Morgan of Greenfield/Belser Ltd. show how marketing and communications facilitate a merger’s success. How? By creating the merger’s message, which enables the firm’s attorneys to understand and then articulate the merger’s rationale and, most significantly, its benefits to clients.
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 2. BTI Survey of Corporate Legal Spending 2007
Corporate spending on law firms will increase 9.6% in 2007, according to new research by The BTI Consulting Group. Michael B. Rynowecer itemizes six main drivers for the increased spending.
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 3. Use The Court of Public Opinion for Litigation Support
You cannot count on the press to be aggressive in seeking out both sides because the media will tell the story with whatever information is available before deadline, according to PR consultant Scott Lorenz. The media-savvy lawyer will pursue the media and make sure their side of the story is told. Back to top
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4. Feb. 15 Web Seminar: Crafting Your Personal Marketing Plan for 2007
Attendees will learn the Secret to Success: Think and Act Like the Rainmakers Think and Act. Faculty members Larry Bodine and Michael Cummings will show how the key is to develop a personal marketing plan, which is simply a blueprint for you to get new business on a a systematic and disciplined basis.Back to top
 5. Your Clients and Your Leadership Legacy
What kind of a lawyer will you be? Authors Robert Galford and Regina Maruca identify six categories to help people think about their legacy: an ambassador, an advocate, a builder/creator, a truth-seeker, a people-mover or a wise one. Take the test and find out. Back to top
 6. How Clients Hire, Fire and Spend: Landing the World's Best Clients
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BTI's brand-new report is your key to developing 7- to 8-figure client relationships. Drawing on over 1,000 interviews and more than 25 years experience building big-ticket client relationships, this report delivers no-nonsense insight into getting more leads and closing more business.
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7. People Making News After nine years at Sachnoff & Weaver in Chicago, Dean Harakas, Esq. is the new Executive Director - Marketing and Strategic Development at 136-lawyer Sherman & Howard, Denver's third largest and oldest firm. Dean is a veteran of Maslon Edelman Borman & Brand, LLP (Minneapolis), Perkins Coie (Seattle); Sonnenschein Nath & Rosenthal (Chicago) and Andersen Consulting (Chicago). He can be reached at DHarakas@sah.com and 303.299.8092.
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8. Mr. Beef Becomes Veggie-friendly
"Beef" describes my college-senior son, Ted. He's six-foot tall and weighed 206. Over the holiday break he worked out five times a week and trimmed down to 199 pounds. To keep it off, he's ending the fraternity food and buying his own fruit and vegetables. I was astounded. He was actually going to skip fried chicken for a salad. And I remember when he used to take a green pill that contained "vegetable matter" because he never ate anything green.
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