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1. Theodore Roosevelt's 20 Key Elements of Leadership Teddy Roosevelt was the greatest executive of his generation. Lawyers and marketers will make much more of a difference in the prosperity and success of their firms if they apply the leadership principles of our 26th president. Print this article out and read it, twice. Back to top
2. How to Target and Land a Large New Business Client Based on the successful experience of two excellent lawyers, business development expert Michael Cummings draws out a 14-point checklist for how to choose important target clients, assess the best ways to pursue them and then secure legal work from them. Back to top 3. Referral Networks: Building Relationships is a Long Process It's not as tough as it sounds. One practitioner has lunch with 12 referral sources regularly and brings in $30,000 a year in new business from them. Bankers, CPAs, other lawyers and firm alumni can also be good sources. Jean Caragher and other marketing experts offer their tips for success. Back to top 4. Upcoming Webinar: Developing Your Personal Marketing Plan - for Associates How does an associate build the business development skills needed to succeed? Independent experts Michael G. Cummings and Larry Bodine teach you the key elements of business development and show you how to create your own personal marketing plan to ensure long term success. Click here to register. Back to top 5. Knowing Your Style of Influence To Help You Influence Others Is your interactive style that of a director, informer, initiator or responder? Each leadership style affects how you get things done, according to author Sarah Michel. Janet Raasch reports. Back to top
6. What You Don't Know About Networking You need to attend networking events if only to show your face within the industry or the group, according to author Carolyn Elefant, because that one contact you do make might turn into a major client. She offers a dozen tips on ways to make the best of (and even enjoy) networking events. Back to top7. People Making News
Marcia Delgadillo has joined Manatt, Phelps & Phillips, LLP as the new Marketing Manager for the firm's San Francisco and Palo Alto offices. Manatt employs more than 450 attorneys in 8 offices throughout the U.S. Marcia most recently served as Marketing Specialist at Davis Wright Tremaine. She can be reached at 415.291.7400 or mdelgadillo@manatt.com. Back to top 8. Boys v. Girls Ted and I were out for lunch and I noticed the “Sex and the City” cocktails on the menu. My 23-year old complained that some girls are obsessed with the show and movie. So we asked the waitress if she watched the program. She said “only a few times.” Then Ted guessed: what about “Entourage”? “Yes! All the time” she squealed. So which is more wholesome: a fantasy about thrill-seeking guys being friends with a rich celebrity, or a fantasy show about girls talking about sex and guys? Where are the exciting shows about Theodore Roosevelt now that we need them?
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Marcia Delgadillo has joined Manatt, Phelps & Phillips, LLP as the new Marketing Manager for the firm's San Francisco and Palo Alto offices. Manatt employs more than 450 attorneys in 8 offices throughout the U.S. Marcia most recently served as Marketing Specialist at Davis Wright Tremaine. She can be reached at 415.291.7400 or 
8. Boys v. Girls