March 11, 2008 LawMarketing Newsletter

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March 11, 2008 • In This Issue:

1. Law Firm Marketing: Is It So Over We Need a New Word for Over?

2. Ten Paths to Wisdom: How to Be a Great Lawyer, Not Just Good

3. Tell the World You're Here

4. Webinar: Business Development Advice from the Chair of the ABA Commission on Women

5. The Ethical Pitfalls of Online Social Networking

6. ABA TECHSHOW: Marketing with Technology

7. People Making News

8. Ted's Latest Adventure

1. Law Firm Marketing: Is It So Over We Need a New Word for Over?
In a controversial op-ed article, Elizabeth Tursi, the Editor-in-Chief of Marketing The Law Firm, takes legal marketers -- and the LMA to task -- for failing to grow into a real profession. "Things are starting to look even gloomier," she writes. Back to top

2. Ten Paths to Wisdom: How to Be a Great Lawyer, Not Just Good
An associate's success will not be determined by how smart they are, according to marketer Jim Durham. Being smart will only get you so far, because what really works is being wise in what great service requires. Back to top

3. Tell the World You're Here
Larry Bodine explains the necessity for law firms to market themselves aggressively, yet personally. This can be accomplished via referrals from clients, seeking out new contacts, writing a blog and making sure Google will find their website. Back to top

4. Webinar: Business Development Advice from the Chair of the ABA Commission on Women

This web seminar focuses on the specific challenges that women attorneys in particular face in building their legal business. Pamela Roberts, an accomplished woman rainmaker and Chair of the ABA Commission on Women discloses what really works in business development as well as how women can thrive and advance their legal careers. Click here to register. Back to top

5. The Ethical Pitfalls of Online Social Networking
Online networking can make the world seem smaller, or be a time-consuming distraction, or just another marketing tool, according to writer Amy Spach. But a panel of experts said laweyers must be aware that all online activity and use the "Four Ps of Online Social Networking." Back to top

6. ABA TECHSHOW: Marketing with Technology
Lawyers can learn to market with technology, win "beauty pageants" and connect with new clients online at ABA Techshow in Chicago from March 13-15. Back to top 7. People Making News

Courtney Kall Courtney A. Kall has recently joined the Benesch law firm as Senior Business Development and Marketing Manager. Courtney's previous experience includes positions as the Product Manager of the Advocacy Practices at Squire, Sanders & Dempsey L.L.P. and Director of Marketing & Admissions for a university. She can be reached at 216.363.4500 and ckall@bfca.com.

Deb Kirbyhas joined Jaffe Associates, Inc. as a Business Development Consultant. Prior to joining Jaffe Associates, she spent nearly seven years as Director of Marketing & Client Service for Parr Waddoups Brown Gee & Loveless, a Salt Lake City-based law firm. Deb's previous experience includes Group Manager for Brodeur Worldwide, Partner with Corporantes, Inc., Vice President of a mid-sized advertising agency and Communications Specialist with IBM. Deb will be based in Utah and can be reached at 435.649.1921 and kirbyd@jaffeassociates.com. Back to top

8. College, the Cost that Never Ends
Now that Ted has graduated, his fraternity has surprised him with a $866.50 dues invoice for March last year. Neither my 23-year old nor I ever got the invoice. Ted has loans to pay off and a used car that needs fixing. And as for me, I'm always thrilled to get a $866.50 surprise invoice. I demanded a complete accounting, evidence the invoice was sent, threatened to file a complaint for violation of the Fair Debt Collection Practice Act, and essentially told them to go to h-ll. At least when Dad, Esq., is your lawyer, there are no legal fees. Back to top

Yours,

Business Development Advisor
630.942.0977
www.LarryBodine.com