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1. Create Successful e-Marketing Campaigns
How can you ensure your campaign is a success and doesn’t end up with complaints that you spammed your clients and contacts? Marketing Manager Suzanne Chaudhry offers a six-step process that kept her firm's campaigns on track. Back to top
2. Two Days Left to Register for Webinar: Associates -- Your Firm’s Secret Weapon in Business Development
  Smart law firms harness the energy of their associates to bring in new business. And their new clients aren't small potatoes, according to Rick Davis, CMO of Hughes & Luce in Texas. Virginia Super Lawyers Rising Star Adam August, Esq., has opened M&A files for his firm, Holland + Knight. Register today.
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3.  Essential Daily News for Law Marketers
Law marketers need to know about media coverage of law firms, attorney moves, and important deals. PinHawk, with its daily Law Firm NewzDigest and Law Firm Press NewzDigest, lets you start your day with this news and much more. You can also use PinHawk technology to create private label customized newsletters for internal or external distribution. Contact us at 212-363-7766 or info@pinhawk.com for information. Back to top
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4. Getting New Clients with Business Intelligence
You can find new clients by using business intelligence databases -- to profile a target company, industry, jurisdiction or a competing law firm, according to business development advisor Larry Bodine. Also, you can learn your client's "share of wallet."
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 5. Four Mistakes Lawyers Make in Trying to Get Published
Writing articles can raise your profile and bring in new business, but what's the key to getting published? David Freedman outlines the most common mistakes made by lawyers and how to avoid them.
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6. People Making News
 Kristin T. Sudholz will be the Director of Business Development and colleague Diane Olsen will be the Manager of Client Relations Systems at Drinker Biddle's Chicago office. Kristin was Chicago Office Marketing Director and Diane was Marketing Project Manager for 1,700-lawyer Sidley Austin. You can reach them as of March 26 at 312.569.1000.
 Rachael W. Loper is the new Manager of Business Development for Steptoe & Johnson LLP in Washington, DC. Previously she was the Manager of Practice Development at Miller & Chevalier and Director of Business Development for Greenfield/Belser. You can reach Rachael at 202.419.5174 and rloper@steptoe.com.
 Kelly Stuart Stokes is the new Senior Business Development and Marketing Manager for Morrison & Foerster in Washington, DC. She has 12 years' experience in law firm marketing and was formerly at Miller & Chevalier. You can reach her at 202.778.1655 and kstokes@mofo.com.
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 8. Snow day, 30 minutes too late.
Ted had pulled an all nighter preparing for his 400-level math class at the University of Illinois. A blizzard was roaring through, and my 22-year old son waded through the Siberian snowstorm at 7:45 AM to take the 8:30 AM test. Afterwards, he found the campus was vacant. The university had declared its first snow day in 30 years while he was taking the test at 9 AM. Everyone else got the day off. Back to top
Yours,
Business Development Consultant
630.942.0977
www.LarryBodine.com |
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