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 1. Ten Terrible Truths About Law Firm Strategic Planning
Strategic planning has been the subject of universal acclaim but has been comparatively unsuccessful for law firms. The reasons lie in 10 inescapable truths about law firm strategic planning, according to Ed Wesemann, the Executive Director of Arter & Hadden LLP, a 500 attorney law firm.
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 2. Using Technology to Attract More Clients
For professionals who are reluctant to market, technology is a powerful way to attract new business. In this LIVE Webinar on March 23, Marketing and tech experts Larry Bodine and Edward L. Rholl will show you how to attract new clients -- and boost your firm's bottom line -- using Web sites, blogs, podcasts and contact management systems that generate leads, plus how to present Webcasts and put content on client PDAs. Don't delay, register today.
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.JPG) 3. Book Review: The Essential Little Book of Great Lawyering by James A. Durham
This new book/pamphlet is dangerous because some of it is based on marketing common sense, courtesy and experience, e.g., knowing and being responsive to your client’s business. According to reviewer Bernadine Bednarz, it’s also dangerous because it can be quickly read; so execution becomes the issue. And it’s only 53 pages. Back to top
 4. Getting Off on the Right Foot with In-House Counsel
Lawyer Patrick J. Kelly listened in on an ACC Web seminar where in-house counsel discussed setting budgets, tracking projects, handling changes to plans, compensating law firms, and dealing with law firm fee increases. It's like being a fly on the wall where your clients are talking about your firm.
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5. Please release me: What the media looks for in a law firm press release
Reporters are inundated with press releases in a wide variety of formats – via snail mail, email and even RSS feed. How can lawyers and law firms make sure that their press releases stand out from all the rest? “The answer is to think like a reporter," according to one of several journalists. Janet Ellen Raasch reports.
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 6. 2006 Directory of In-House Law Departments at the Top 500 Companies
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Updated for 2006 with expanded biographical data and more photos, this best-selling Directory includes information on General Counsel at the Fortune 500, including contact information, biographies and photos of Chief In-House Counsel in six practice areas. Order your copy today in the LawMarketing Store. Back to top
 8. People Making News
Julie Meyer is the new Manager of Business Development at 450-lawyer Drinker Biddle & Reath LLP in Philadelphia, joining Steve Barrett's team. She is a prolific writer on the LawMarketing Portal. Julie had been the Marketing director Dilworth Paxon for more than 5 years, starting as their first marketing director. Now you can reach her at 215.988.2787 and Julie.Meyer@dbr.com.
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 9. Academic fervor
I couldn't believe my ears. Ted, my college-junior son said he wants to graduate with a double degree. And on top of that, they would be in the witheringly difficult disciplines of Finance and Actuarial Science. This is coming from a kid who in middle school laughed about filing "econo-papers." What's more, he will have to stay in school an extra semester to get all the classwork in. My frat boy plans to join the intelligentsia! I'm in delighted disbelief.
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