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1. Overcoming Objections in New-Business Calls
Sales expert Julie Thomas hits the five most common objections that lawyers will encounter when trying to sell legal services. She offers many tips and three strategies in her ValueSelling approach to close the sale.
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2. How to Get Clients and Make Money with a Blog
 New date: June 7. Veteran Bloggers Craig Williams, Esq., author of the  May It Please The Court blog, and Larry Bodine, Esq., author of the LawMarketing Blog, describe how a blog can grow your practice. Attendees will get step-by-step instructions and practical techniques to harness a blog for business development.
Register today.
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3. Book review: The Lawyer’s Field Guide to Effective Business Development
Published by the ABA, the book covers sales trainer William Flannery's proven method of business development, and includes handy visual aids and a practical glossary. Reviewer Jeffrey Forbes notes it includes gems (an important insight or idea) or rules (in gray boxes at the end of each chapter).
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 4. "We Solve the Problem" says Godwin Pappas Website
Following a name change, Godwin Pappas wanted to incorporate its new brand into an updated look for their web site while still retaining key elements of their logo. According to marketer Natalie G. Perry, the goal was to carry out their "We Solve the Problem" tagline.
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5.  Essential Daily News for Law Marketers
Law marketers need to know about media coverage of law firms, attorney moves, and important deals. PinHawk, with its daily Law Firm NewzDigest and Law Firm Press NewzDigest, lets you start your day with this news and much more. You can also use PinHawk technology to create private label customized newsletters for internal or external distribution. Contact us at 212-363-7766 or info@pinhawk.com for information. Back to top
6. People Making News
 Jolene M. Overbeck is the new Chief Marketing Officer of 3,400-lawyer DLA Piper. After a few months working as a consultant, she will now oversee all aspects of DLA Piper's marketing and business development efforts in 24 countries. She is the former CMO of Latham & Watkins and Shearman & Sterling. Her career spans 25 years in law firm marketing.
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8. No cap and gown, yet.
Joining a nationwide trend, my 22-year-old college senior son will not graduate with his class. Ted will take an extra semester to get a double major in economics and actuarial science. Many of his friends will be in college for 5 years because they changed their majors or transferred in. He claims he won't miss the 3-hour sweltering ceremony, sitting in black robes in the sun.
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Yours,
Business Development Advisor
630.942.0977
www.LarryBodine.com |
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