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.jpg) 1. Memo to Senior Partners: Motivating Younger Lawyers to Generate New Business
As you have noticed, there is a generation gap in your law firm. You and your colleagues would like to plan your exit strategy, but meanwhile the younger generation is not ready to step up to become the new leadership. According to Larry Bodine, the solution is that partners have to make law practice cool again. Back to top
 2. Ten Common Mistakes Law firms Make in Pricing their Services
Pricing consultant Per Sjofors identifies ten pricing mistakes that law firms make, all of which lead to higher costs, lower revenue, and lower profits. Back to top
 3. LinkedIn 101: How to Unlock the Power of This New Online Tool
Thousands of lawyers have created profiles on LinkedIn but haven't gotten any business from it. Expert Jill Konrath suggests several tips, including focusing on connecting, increasing your visibility and making LinkedIn your home page. Back to top
4. How the Marketing Partner of the Year Doubled His Firm's Revenues
Join us for this live Webinar on May 8 to hear how the Marketing Partner at Schwabe, Williamson & Wyatt doubled his firm's revenues. Mark A. Long used a combination of giving credit and compensation for originations, creating "strategic marketing units" and making presentations on how clients choose lawyers. Sign up today to learn how your firm can apply his lucrative methods. Click here to register. Back to top
 5. Bryan Cave Gets Big Returns from Hyper Teams
Would you be interested in an investment that yields $18 for every $1 you put into it? Beth Pearson, National Business Development Manager, explains how her firm achieved such results – and how you can do the same. Back to top
 6. Now on the LawMarketing Portal: Free Trade Magazines
Browse through the extensive list of free Sales & Marketing magazines, white papers, downloads and podcasts to find the titles that best match your skills and interests. Topics include Customer Relationship Management (CRM), advertising and public relations. Simply complete the application form and submit it. All are absolutely free to professionals who qualify. Back to top
7. People Making News
 Ellen Taverner has joined Gibson, Dunn & Crutcher LLP as the firm's new Global Chief Marketing Officer. Gibson Dunn is an international law firm with more than 900 lawyers in fourteen offices around the world. Ellen most recently served as CMO at Cooley Godward Kronish and has previously worked for Credit Suisse, Nasdaq and KPMG U.K. She can be reached at 650.849.5386 or ETaverner@gibsondunn.com.
Michael Baltes has been hired as the Chief of Marketing and Communications at Morgan, Lewis & Bockius LLP. The firm employs more than 1,400 lawyers in 22 offices located throughout the world. Prior to joining Morgan Lewis, Michael was the Director of Communications at the Wharton School at the University of Pennsylvania. He can be reached at 215.963.5000 or mbaltes@morganlewis.com.
 Jackie Sarlo is the new Director of Marketing for Snell & Wilmer, with 400 lawyers practicing in 6 offices. Previously she held marketing positions at Holme Roberts & Owen, Shepard's McGraw Hill, Swidler & Berlin, Hogan & Hartson, and Adams & Reese. She was placed at Snell & Wilmer by Gretchen Semler of Schmidt Marketing. Based in Phoenix, Jackie can be reached at 602.382.6000 or jsarlo@swlaw.com.
William Johnston has been hired by Cravath, Swaine & Moore as the firm's first Director of Strategic Planning. Bill joins Cravath after 11 years spent at Hildebrandt International as a vice president and director. He can be reached at 212.474.1000 or wjohnston@cravath.com. Back to top
 8. Five months into his job, Ted is studying for the Level 2 actuarial exam. Level 1 was tougher because it involved complex probability questions; Level 2 hits stuff he knows like annuities, bonds and financial derivatives. Fidelity even gives my 23-year old son paid "study days" off, and a raise if he passes. Sweet. Back to top
Yours,
Business Development Advisor
630.942.0977
www.LarryBodine.com |
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