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1. “West Virginia First” Project Captures Top Marketing Award
Steptoe & Johnson reached 25,000 people with a pocketsize booklet highlighting unique facts about the Mountain State, such as the player profile used in the NBA’s official logo is West Virginia native Jerry West. It delighted clients, brought new traffic to the firm website and won an LMA Your Honor Award.
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2.
Coming up Thursday: Webinar on Getting Motivated to Generate Six Figures in New Business
Business development experts Larry Bodine and .jpg) Michael G. Cummings reveal case histories of lawyers who have doubled and their income, how to avoid the 5 biggest attorney selling mistakes, the three areas to focus your energy, listening your way to new business and finding leads and new business targets. Sign up today.
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3. Six Greenfield/Belser Clients Honored at LMA
Six law firms won Your Honor awards at the Legal Marketing Association conference, thanks to the branding skill of Greenfield/Belser Ltd. Winners included Blake, Cassels & Graydon; Bradley Arant; Helms Mulliss Wicker; Choate; WeirFoulds; and Ford & Harrison.
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 4. Book Review: The ABCs of Networking by Thom Singer
Reviewer Silvia Coulter was expecting a primer on networking. Instead, she was delighted to find strong, salient points about networking that at times overlapped into branding, marketing and selling as well.
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5.  Essential Daily News for Law Marketers
Law marketers need to know about media coverage of law firms, attorney moves, and important deals. PinHawk, with its daily Law Firm NewzDigest and Law Firm Press NewzDigest, lets you start your day with this news and much more. You can also use PinHawk technology to create private label customized newsletters for internal or external distribution. Contact us at 212-363-7766 or info@pinhawk.com for information. Back to top
6. People Making News
John Rumely has been recently been hired as Marketing Manager for the New York City office of Nixon Peabody LLP. John's experience includes investment banking, financial advisory services, public finance, conference programming and, most recently, Director of Marketing for four years at Hawkins Delafield & Wood LLP in New York. You can reach John at 212.940.3084 and jrumely@nixonpeabody.com.
Dave Southern has joined Baker & McKenzie International to head up the firm's Global Practice & Industry Business Development and Marketing efforts. He is the former Chief Marketing Officer of Gardner Carton & Douglas. Dave can be reached at 312.861.1808
Dave.Southern@BakerNet.com.
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8. Marketing online with fat and calories
Ted, my college senior son, created a personal Web site and put his sense of humor online. "Contact Us" leads to "Phone: 630-YOU-WISH." His marketing tip: "Mmmm...bacon. Bacon is so delicious. I also like donuts a lot. If you really want to impress someone - have bacon and donuts ready to eat on the table at all times."
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Yours,
Business Development Advisor
630.942.0977
www.LarryBodine.com |
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What people are buying in the LawMarketing Store: 
Chicago litigation boutique Novack and Macey had their best year financially upon completion of a business development program, according to Managing Partner Don Tarkington.
It's the destination for 80,000+ unique visitors per month.
