3. 100,000 CDs plus a Content-Packed Web site Generate New Business
Nanette Maytys reports how the Canadian firm Osler, Hoskin and Harcourt successfully broke into the tight U.S. market with a media rich CD titled: Bridging Cross-Border Business Law. Not only did it deliver all their goals and more, but the firm won first place in a U.S.-based marketing award competition. Back to top
4. It's Time to List Marketers on Firm Web sites
Smart law firms list their marketing and public relations staff on their Web sites, and it’s a good online marketing move. After all, a Web site is a marketing vehicle and it makes sense to list the people in charge of business development. Many CPA firms do this, but law firms are lagging behind. Back to top

5. The Latest on Sales, ROI and Marketing Home Runs
Marketing leaders from Deloitte accounting, BearingPoint consulting and Pepper Hamilton attorneys described how far professional services marketing has come at the program “The Evolution of Professional Services Marketing” held at the PM Forum Philadelphia chapter meeting on November 10, 2004.Back to top

6. People Making News

Jim Durham is the new Marketing Director at the 750-lawyer firm Ropes & Gray in his home town of Boston. Jim's fascinating career started at Mintz Levin in Boston, then to being an all-star marketing trainer, to selling sponsorships for Major League Baseball, and back to consulting. You can reach Jim at 617.951.7975 and jdurham@ropesgray.com.

Rita Pierok is the new Marketing Manager for Grant Thornton in Philadelphia. A member of the PM Forum Philadelphia chapter committee, she comes from Deloitte, where she was marketing manager. Her 15-year career in professional services marketing also includes jobs at Ernst & Young, KPMG and BDO Seidman. You can reach Rita at 215.814.1719 and Rita.pierok@gt.com

José E. V. Cunningham is the new Chief Marketing & Business Development Officer at 290-lawyer Crowell & Moring LLP in Washington, D.C. He is the former Chief Sales & Marketing Officer of Shaw Pittman. You can reach José at 202.624.2780 and jcunningham@crowell.com.

Bob Gero is the new Chief Marketing Officer at Shaw Pittman in Washington DC. The firm has over 425 attorneys and professionals practicing in the U.S., London and Taipei. He has held marketing director positions at the law firms Proskauer Rose in New York and Wolf Block in Philadelphia. He can be reached at 202.663.8126 and bob.gero@shawpittman.com.

Allison B. Nussbaum Esq. is the new Manager of Business Development for Goodwin Procter attorneys in Boston, MA. Formerly she was with Interface Software. She can be reached at 617.570.8330 and anussbaum@goodwinprocter.com.

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