1. Funny Ads, “Interesting People” Dinners and Surprise Experiences Distinguish Law Firm
Parsinen Kaplan Rosberg & Gotlieb, is a 30-lawyer firm based in Minneapolis that enjoys being different. According to Mary Kay Ziniewicz, Director of Business Development, its high-touch and fun culture differentiates the firm in the market and makes it a delightful place to work. This case study highlights four of the firm’s marketing initiatives for 2005. Back to top
2. Making More Money for Your Practice Group with Niche Marketing
This Web seminar will show you how to boost revenue with the 8 best practices in niche marketing. Niche marketing is one of the hottest trends for professional firms today, and marketing experts Larry Bodineand Mike Cummings will show you how to profit by it. Click here for more information. Back to top
.jpg) 3. 10 Money-Making Elements in a Business Development Strategy
A business development strategy will generate new clients, increase billings and boost originations, according to marketing strategist Larry Bodine. In corporate America, every successful company has a strategic marketing plan guiding its future. Drafting a strategic marketing plan does take some thought and the plan must include ten essential points.
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  4. CD Seminar: Getting New Business with a Successful CRM System
This CD seminar shows how a law firm and an accounting firm successfully rolled out a CRM system to generate new business and increase firm revenue. Two marketing experts -- Tina Love of Archer & Norris and Bob Gantz of Moody, Famiglietti and Andronico -- reveal how they attained the rare achievement of successfully implementing a business-generating CRM system. Only 5 CDs available. Buy your copy in the Professional Marketing Store.
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5. How a Blog Changed the Way Preston Gates Communicates
In the first month alone, the Electronic Discovery blog had more than 70,000 hits and saw 3,000 unique visitors, according to Business Development Manager David Bowerman. Today the blog has hundreds of email subscribers and countless others who receive its content via RSS, including leading policy makers, federal judges and in-house counsel.
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 6. Recruiting and Marketing Effectively with a Diverse Workforce
Minority and women professionals are excellent sources of new business, according to organizational and management consultant Jacob Herring. Professional firms should manage the successful inclusion of historically underrepresented groups -- because who knows what the next Bill Gates will look like?
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7. People Making News
 Sydney Iglitzen has been named the first Public Relations Manager for the Chicago-based intellectual property law firm Brinks Hofer Gilson & Lione. Sydney was most recently Marketing Director at Burke Warren MacKay & Serritella, Chicago, and formerly Assistant Press Secretary to two Chicago Mayors and two Illinois Attorneys General. She also spent some time at the international PR firm Burson-Marsteller. You can reach her at 312.222.8114 and siglitzen@brinkshofer.com Back to top
 8. The Anti-intellectual Social Director.
Theta Chi's social calendar is truly rockin', according my 20-year old son, Ted, who's his college fraternity's social director. "We have 6 sorority events scheduled, which is probably more events than this house has ever seen in one semester," Ted wrote. Always the rascal, he told Scott, the house scholarship chair, that if his goal was to raise the house's GPA, Ted's goal would be to bring it down. "I figure if I schedule enough exchanges and parties, there's no way our house GPA could rise, muwahaha!"
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