Make the BEST choice--Corporate Legal Times
Corporate Legal Times has the best circulation amongst in-house counsel in the industry-- more total in-house counsel and more 1-year requests.* The best circulation and the freshest editorial are in Corporate Legal Times. To receive your 2004 media information, please contact Bridget Blaney at 312.651.0350 or bblaney@cltmag.com.
*Based on June 2003 BPA Audit
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1. How to Jump-Start Cross-Selling in Your Law Firm
Cross-selling is an elusive goal for law firms. The idea is simple: to interest clients that are using one practice area in using a second or third area. But the devil is in the details and most cross-selling plans fail when they meet one of seven common objections. Marketing Consultant Larry Bodine offers arguments to overcome the objections. http://www.lawmarketing.com/pages/articles.asp?ArticleCategoryID=7
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ABA Books on Sale in LawMarketing Store
Now you can order hot-selling ABA books including "The Complete Guide to Marketing Your Law Practice" by Hollis Weishar and Jim Durham, and "The Lawyer's Guide to Marketing on the Internet, Second Edition" by Greg Siskind, Rick Klau & Deb McMurray. Visit the LawMarketing Store at http://www.lawmarketing.biz/Store.
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2. Top 10 Mistakes Lawyers Make That Cost Them Millions
How’s your marketing and business development going? Is it producing the results you want or are you just pouring good money down the drain? Marketer Rod Sloan offers ten mistakes lawyers make and how to correct them.
http://www.lawmarketing.com/pages/articles.asp?ArticleCategoryID=7
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 "The Secret to
Cross-Selling Legal Services," a Web seminar, will be broadcast on October 10. To attend call toll-free 800.775.7654 or for more info click here today.
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3. How Clients Choose Law Firms
Corporations are consolidating the number of law firms they retain and feel dissatistifed with their outside law firms, according to two new studies. Management consultant Charles "Biff" Maddock describes findings of two studies exploring how clients choose law firms.
http://www.lawmarketing.com/pages/articles.asp?ArticleCategoryID=7
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Grow Your Business with LexisNexis™ CourtLink® Strategic Profiles
CourtLink helps you build Strategic Profiles of clients, competing firms and marketplace trends. Gain new insight into litigation activity, and identify opportunities to expand your client base, increase share of your current client's caseload, and grow your business. Learn more…
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 4. Two corporations tell what wins and keeps corporate clients
Two of the greatest turnoffs for general counsel are legal surprises and laborious answers. A pair of general counsel -- Michael Roster, general counsel of Golden West Financial Corporation and William B. Lytton, general counsel of Tyco International -- revealed their pet peeves.
http://www.lawmarketing.com/pages/articles.asp?ArticleCategoryID=7
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The award winning ACCA Docket...
Want your advertising to reach 15,000 in-house counsel? 93% of ACCA members view it as their greatest member benefit. Act quickly, because future editions are sold out and few spaces are remaining. Contact Maryann Mcvean, marketing manager at 202-294-4103 x323.
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6. People Making News
Beth A. Toomey has left her old job as a proposal writer for Holland & Knight and taken a new job as practice group manager for Hogan & Hartson in Washington, D.C. She is in charge of marketing the antitrust and consumer protection, communications, education, government contracts, international trade, and legislative practices. You can reach her at (202) 637-6818 and BAToomey@HHLAW.com.
Markus Redding has joined Lovells as the U.S. Business Development and Public Relations officer in New York. Lovells is is one of the largest law firms in Europe with offices across Europe, Asia and the U.S. Beforehand, he had been an attorney with the New York state court system. He can be reached at 212.909.0619 and markus.redding@lovells.com.
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 7. End of the affair.
When Ted left for college, he left a "home town honey" behind. She was a high school senior who was active in marching band, and Ted was impressed that she could play the drum set. But because of their schedules, the next time they could see each other was in November. The end was inevitable and Ted hated it: they broke up. But I'm sure he'll recover. His initial reports on the college women are very positive. Back to top
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