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Call Larry Bodine at 630.942.0977 to get a marketing strategy that will make you money.
Individual Business Development Training
Marketing is not taught in most professional schools, and certainly not law school, and most professionals feel ill-equipped to promote their practices. Yet they know they must get new business for their firms to thrive.
We have coached:
We devised a marketing plan for a Chicago law firm. The firm approved the plan and we trained 20 partners -- who were not originating new work -- in business development and helped them draft their individual plans. Within nine months the trained partners had brought in $1,000,000 in new files. One partner doubled his revenue to the firm; another partner quadrupled his revenues.
Once we have an overall strategy, we will work with you and your partners to develop individual marketing plans that support it. Each lawyer will carry out their plan during the next six months. Before each coaching session, we will review your list of current clients and identify new target clients. We will also ask you to fill out a marketing plan form. It will list associations and organizations in which you should become active, speeches and presentations you can make, and articles you can write. It will also list referral sources with whom you will stay in personal contact.
We'll meet with you one-on-one to identify your natural marketing skills and personal strengths. Our approach is to inquire into your marketing activities, how business currently comes to you, and your list of top clients and referral sources. Working together, we'll articulate what makes clients hire you, what makes you different different from your competitors and how clients find out about you.
In our experience, the most effective marketing gets the attorneys out of their offices, visiting clients, becoming active in trade associations, and speaking and writing for publications read by clients. New business comes in person, and it is crucial to have the attorneys individually active. Each lawyer would devise a plan that draws on his/her strengths, avoids cold-calling and uncomfortable salutations, and is fun to carry out.
You'll always get a private appointment with us to develop specific steps that are suited to you. We will guide you to the best sources of new business, recommend visits to the key individuals who can retain you, and develop activities that will build your reputation and credentials. This may include writing, speaking, networking, cross-selling, calling on business sources or using the Web -- depending on what what works best for you.
Marketing Strategy
Many firms simply "dress up their lawyers like hunters," send them into the woods and tell them to shoot at anything that moves. Obvious this works poorly. Our approach is to outfit the firm a hunting organization, give it a plan to follow, identify targets, and provide the lawyers the tools they need to acquire the target as a client.
Among many others, this approach has been highly successful for:
Our Marketing Plan will identify the firm's strengths, weaknesses, opportunities and threats. It will identify prospects for cross-selling and small clients that can be grown into "crown jewel" clients. We discern the industries in which the firm has experience and identify target companies to pursue. The plan will make practical recommendations to improve the firm's most visible marketing initiative -- the Web site.
This will not be a plan that sits on a shelf gathering dust, because we'll embed the plan with the two elements to make business development count, which will get the lawyers out of their offices, generating new leads.
To energize the lawyers, we'll present the Marketing Plan at a high-impact presentation for the entire firm. This kickoff presentation provides the spark to ignite business development activities. Now that the firm has the "score for the orchestra," we will meet with individual lawyers about their specific role, and develop a personal marketing plan. This personal coaching has helped firms develop a million dollars in new revenue.
Our successful approach is to analyze the firm's top clients, financial results, marketing materials and competitors. We will conduct personal interviews with a number of the firm's key personnel, including rainmakers -- frequently discovering information that was not shared firmwide.
Here's what you get on the LawMarketing Portal:
- Technology
Articles about how law firms using technology to market themselves. This page is where you find out about the latest software, Web strategies and information sharing. - LawMarketing Store
Reach into the LawMarketing Store for audio, video, books, multimedia, gifts and intelligence to supercharge your marketing strategy. - Job Openings
If you're in the marketing profession, wouldn't you like to work for a law firm that "gets it"? Why settle for just shoveling out brochures when you could have an exciting job doing where you make a difference. We list jobs all over the country, some of which pay six figures. 
LawMarketing Listserv
An e-mail discussion list for marketing partners, in-house law firm marketing directors and independent marketing consultants. It has been in continuous operation since 1996. Click on www.LawMarketing.biz to find out more. There is a membership fee of $100 per year, and you can take a 30-day test run before you decide to join. Find out what members are saying about the LawMarketing Listserv.- News
This is where you get reports on marketing events around the country -- the ones where experts reveal their secrets on getting new clients, new matters and new money. You'll also find penetrating news reports that smart marketers are sharing with their colleagues. - Resources
This is a collection of recommended forms, consultants, photographers, restaurants, places to hold a retreat -- you name it. If you need to market your law firm, here are the resources you can rely on. - Best of LawMarketing
These compilations collect the best discussion threads on the LawMarketing Listserv. Members worldwide tell you how to stop wasting marketing dollars, how to define your law firm brand, how to get lawyers involved in marketing, and getting business from your web site. A lot is said about law firm marketing, and this is where the gold is separated from the dross. - Events
Chances are there's a marketing event coming up near you. It's your chance to learn about strategic planning, to use the new media to penetrate markets, and how to win RFPs. This regularly-updated list includes descriptions of programs and contacts to register for them. - Advertising Rate Card
If your company has a service that will help law firms get more business, you can reach a pure audience of marketers by becoming an advertiser. Advertisements include banner ads, notices in the Professional Marketing Newsletter sent to all members of the discussion list and Messages in E-mail footers. Contact Larry Bodine at 630.942.0977.
Privacy Policy. The Professional Marketing Newsletter shares your concern about the protection of your personal information online. We will not disclose any personal information to any third parties, except when the law requires it, to protect other users of Professional Marketing Newsletter, or to respond to an emergency. The Professional Marketing Newsletter uses information obtained from our subscribers to enhance their online experience. Subscribers will receive the free Newsletter by e-mail and will also receive occasional advertising messages related to professional marketing.Affiliates
The LawMarketing Portal is proud to be affiliated with the companies, law firms and individuals named on this page. When you are considering companies to do business with, these are the ones I recommend. (If you are interested in joining our Affiliates, please contact Larry Bodine).