Branding Taglines Updated for 2010. See the new article: 101 Law Firm Branding Taglines

Here is a list of more than 100 law firm tag lines, many of which were supplied by marketing directors nationwide.  You can use these to help "sell" the idea of a tag line to your firm's partnership. Many thanks to Jeanine Magsitza, former Marketing Coordinator, Goodkind Labaton Rudoff & Sucharow LLP, "Practical Advice. Sound Solutions," of New York, NY for compiling this list.  She can be reached at 718-966-2553 and msjeanine@hotmail.com.
 

Akin Gump A global law firm for the 21st Century Adams & Reese. Out in Front American Bar Endowment Insuring Your Life's Needs.  Advancing Your Life's Work. Andrews & Kurth Trust. Commitment. Integrity. Arnall Golden Gregory Not if, but how. Babst, Callard, Clements & Zomnir Focused Practice, Focused knowledge, A clear view of the solutions Baker & Botts. Take your ideas to the world. Baker & Daniels An Indiana Law Firm Since 1863        We Know the Territory Baker & Mckenzie One world. One Firm. Connected Barnes & Thornburg When it counts Bass, Berry & Simms Developing Winning Strategies, in the Boardroom and the Courtroom Bell, Boyd & Lloyd A tradition of quality services, hard work and innovation has established Bell, Boyd & Lloyd as one of the Nation’s leading law firms. Bingham Dana Legal Insight. Business Instinct. Blank Rome Comisky, McCauley Practical Professionals.  Practical Solutions Brown & Wood A tradition of innovation Brobeck.  When your future is at stake. Bryan Cave Vision in Practice Buchanon Ingersoll The law firm that business builds on Barr & Forman Results Matter Car Goodson Warner A professional corporation Choate Hall & Stewart Big firm experience, small firm attention. Collier & Shannon Unique, comprehensive and creative strategies serving your legal and business interests. Coudert Brothers Global Reach. Local Strength Crowell & Moring Your guide to the Top Cummings & Lockwood Solutions for a changing world Dickinson Wright One of Michigan’s largest law firms, with over 120 years of excellence Dickstein Shaprio et.al. Legal innovators Dinsmore & Shohl Trusted legal counsel since 1908 Dorsey & Whitney Client focus. Global vision. Dow Lohnes & Albertson The law firm for the information economy Duane Morris Serving clients regionally, nationally and internationally Dykema Gossett Experience. Expertise. Excellence Eckery Seamans et al Attorneys who make things happen Epstein Becker & Green Your partners in business growth. Fennemore Craig A History to Leverage Fenwick & West Lawyering for the information age Fish & Neave Leaders in the Law of Ideas Fleischman & Gelman Problem Solved Foley & Lardner Commitment to Excellence Fox Rothschild O’Brien & Frankel Legal excellence for more than nine decades Fredriksa & Byron Where law and business meet Freeborn & Peters One of America’s leading law firms to business Universal in scope, personal in approach…. The Law Firm of Frost & Jacobs Goodkind Labaton Rudoff & Sucharow LLP Practical Advice. Sound Solutions. Goodman and Carr Hard Working Law Goulston &  Storrs Think/Results Gray Cary Technology’s Legal Edge Greembaum Doll & McDonald Your network for business law is @gdm.com Gunster Yoakley & Stewart Innovative legal counsel for a connected world Hale and Door When Success Matters Haynes/Boone Are you changing? Heller Ehrman Challenging the laws of convention Holland & Hart The Law Out West Holmes Robert & Owen Global perspective.  Local commitment Howry & Simon Where leaders go. Ice Miller Legal & Business Advisors It’s a complex world.  Be advised. Jackson Lewis All we do is Work [One of my favorites, they are an Employment and Labor firm] Jackson Walker Tradition and innovation since 1887 Jones Day Legal minds. Global intelligence.

Kenyon & Kenyon Serving the World’s Leading Innovators Kirkpatrick Stockton A law firm serving global clients Kirkpatrick & Lockhart Challenge us. Kramer Levin Counseling visionaries for more than 30 years Latham & Watkins Strategic Legal Counsel Leonard Street & Deinard Uncommon Wisdom. Common Sense. Littler Mendelson The National Employment & Labor Law Firm Locke Reynolds Committed to your Success Martin Clearwater & Bell We know the Medicine  & Serving the Professions for Over Half a Century McCarter & English New Jersey’s oldest and largest law firm. Millbank Forging results in a new business age. Miller Canfield Leadership. Teamwork. Solutions. Miller & Chevalier Washington lawyers, worldwide perspective Morrison & Foerster Lawyers for the global economy Osler Hoskin & Harcourt Class Action Defense in Canada Palmer Dodge Service. Strategy. Success Patton Boggs Seeing things differently Paul Weiss Rifkind et al Achieving excellence in the art and science of the law Pepper Hamilton Defining VALUE in legal services Perkins Coie Lawyers to the Entrepreneurial Community Pillsbury Winthrop For the new business universe Plunkett & Cooney Michigan’s Law Firm Plymale & Associates A source of Strength Proskauer Rose Proskauer means Results Quarles & Brady Extraordinary Dedication Reed Smith It’s not just business.  It’s personal. Reinhart, Boenier et al Clients First.  Excellence Always Robins Kaplan Miller & Ciresi A National Law Firm Creating Solutions Ropers Majeski Kohn & Bentley A Better Legal System Saul Ewing Thinking Ahead Schiff Hardie & Waite Serving business since 1864 Schulte Roth & Zabel Let our experience be your guide Seyfarth Shaw We’re at the top of our game. Shaw Pittman Where law, business and technology converge Sheppard Mullin California’s Business Law Firm Shook Hardy & Bacon Global. Connected. Collaborative. Client-focused Shumaker Loop et al Ahead of the curve Sidley & Austin Legal Excellence. Practical Solutions. Worldwide. Skadden Arps A Tradition of Excellence Snell & Wilmer Exceeding Expectations. Spiegel & McDiarmid Empowering local progress Stradling Yocca et al Advancing Business Through the Law Squire Sanders & Dempsey Legal Counsel Worldwide Swidler Berlin Take the lead Venable Staying ahead of change. Voorhies & Labbe Partnered with Clients – Since 1924 Wilmer Curtler Integrity Excellence Dedication Wilson Sonsini et al Your strategic business partner. Womble Carlyle Our Lawyers mean business     & Next Generation Business lawyers